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A while back, we did a social media audit for a pharmaceutical company who wanted to grow their business and get more sales.

A while back, we did a social media audit for a pharmaceutical company who wanted to grow their business and get more sales. One of the main things we found was that while they had decent content on their Facebook page, they lacked a clear call to action around that content. Basically, the call to action was a little nebulous, making it hard for people to know exactly what to do next after reading the content.

When we looked at the analytics, we noticed that a few of their articles had gotten some decent amounts of traffic, but nothing to really indicate an increase in sales. However, looking at the blog itself, we noticed that there were several recent articles that had really struck a chord with the public and gotten a huge amount of engagement. And, yes, much to our delight, the business had seen a significant increase in revenue since we did the blog work.

Why Blogging Is Such A Popular Choice For Businesses

Blogging is such a popular choice for businesses because it’s pretty easy to set up. You can literally get a basic blog with WordPress or Gatsby, add a few posts, and then send out a few tweets to relevant accounts and you’re good to go. And let’s be honest, content marketing is (or at least should be) a key part of any business’ SEO strategy. So it’s pretty much guaranteed that people will be coming back to your blog to read more.

On top of that, blogs are pretty easy to grow and pretty easy to maintain. Especially if you have someone who’s hands-on with the content aspect of things, you can literally just delegate the rest and let them handle the technical side of things. Which, for a business owner, can be a breath of fresh air not having to deal with tech stuff all the time. You can literally just sit back and enjoy your well-deserved retirement while knowing that your company is growing, gaining new customers, and generating new leads as a direct result of your efforts.

What About Engagement Around The Blog Post?

While we were initially ecstatic about the results of our social media audit for the pharmaceutical company, we soon grew wary of the effect that all the Twitter and Facebook shares were having on our client’s engagement. Especially since much of the content was just repurposed from other platforms, like LinkedIn and YouTube.

When we looked at the analytics, we noticed that a lot of people were clicking on the blog post just to share it on social media. Which was interesting because they weren’t necessarily planning on buying the product they were affiliated with just yet. However, the fact that they were sharing the content gave us some cause for concern.

When we looked at the engagement on social media, we noticed that a lot of the shares and likes were simply to show support for the brand or just to have people know they’ve shared a quality link.

The thing about social media is that it’s incredibly easy for people to share content that’s irrelevant to them or that they see as a waste of time. Although this might not seem like a problem, when you have thousands or even millions of people on a single platform, the chances of irrelevant content floating around grows large.

The moral of the story is that while social media can be an incredibly powerful tool for businesses, it’s also filled with pitfalls that even experienced marketers need to watch out for. Meaning, it’s always a good idea to have a strategy in place when using social media to advertise or grow your business.

For more information on how to create a strategy for your social media marketing efforts, check out these useful posts by HubSpot:

•  The Essie Effect: What Happens When Online Reviews Impact Sales

An Essie Effect is when buyers research products and services before purchasing, and then their opinion or experience with a product or service impacts their future purchase decisions.

This can have a significant impact on your business because shoppers often use online reviews to inform their purchasing decisions. This means if you’re not capturing and using this traffic, you’re losing out on the chance to sell the product or service directly. Especially since people are researching products and services online before making a purchase decision, which means they’re still in the mindset of a potential customer rather than a current one.

Luckily for you, we’re tech-savvy moms, which means we always have the perfect present for you. So sit back, relax, and get ready to buy something because we know exactly what you want. And yes, we even know what birthday present you want because it’s been a while since we’ve bought you anything. So here it comes, our expert opinion on what you should and should not buy for Christmas or birthday.

Where Do I Buy My Christmas Or Birthday Presents?

Buying for your loved ones at Christmas or birthday is not easy. Especially since you want to get them something that they’ll love, but you also want to stay within your budget. Not to mention that you want to avoid overcrowding your loved one’s gift basket or refrigerator. These are the things that torture the majority of us, which is why we’ve put together this detailed guide on where to buy your Christmas and birthday presents. Hopefully, this will make the process less stressful and more enjoyable.

The Ultimate Guide To Finding The Best Deals Online

It’s extremely rare that we all get exactly what we want at exactly the same time. Especially when it comes to buying presents for other people. However, that’s exactly what happened when we wanted to get our son a new bike. We had seen several incredible deals online, and after careful consideration, we decided to buy him the Dahon Fold 2.0. This is a durable and reliable electric bike that folds up nice and small so transporting it to your local store is super easy. And considering how small it is, we were able to fit two in our car, which is huge for our car-driving family.

The Best Electric Bike For Kids

This year, for Christmas, we got our son an electric bike. Although the choice was pretty much made for us when he found out how fast his old bike was running out of charge, we still had to do some research before buying. This is mainly because we don’t want to ruin the gift by getting something that he doesn’t like or using a battery that doesn’t last long.

Luckily for us, the internet did its magic and presented us with several options that were within our budget. This is mainly because there are several brands that produce electric bikes and many different versions to choose from. So without further ado, here are our top 3 picks for the best electric bike for kids.

Dahon Fold 2.0

This year, for Christmas, we got our son an electric bike. Although the choice was pretty much made for us when he found out how fast his old bike was running out of charge, we still had to do some research before buying. This is mainly because we don’t want to ruin the gift by getting something that he doesn’t like or using a battery that doesn’t last long.

Luckily for us, the internet did its magic and presented us with several options that were within our budget. This is mainly because there are several brands that produce electric bikes and many different versions to choose from. So without further ado, here are our top 3 picks for the best electric bike for kids.

BioniQ Alpha Electro

This is the perfect present for the aspiring astronaut in your life. Or for the little scientist who has everything already in his or her lab. The BioniQ Alpha Electro is the upgraded version of the BioniQ Smart Kid’s Electric Bike. It looks like a cross between a Star Trek shuttle and a little submarine. Perfect for little ones who want to explore the world around them.

This bike is also pretty cool because it has a large LCD screen in the handlebar that displays all kinds of information. Like the temperature of the batteries, speed, mileage, and more. Very practical for a kid who wants to know everything about their electric bike.

Gogoro G1

This last year has seen a boom in electric bike sales. Especially when it comes to kids’ bikes. And there’s a very good reason for that. These bikes are a joy to use and they get the kid (or adult) driver engaged in their sport. We are huge fans of the Gogoro G1 because it’s robust, lightweight, and has a bright red frame. Plus, it’s pretty cool to watch the gears turn as you pedal.

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